Top 5 Social Apps in Europe Q3 2021: Performance Overview

In Q3 2021, the leading social apps in Europe demonstrated dynamic performance in terms of downloads, revenue, and active users. Here’s a closer look at the trends for TikTok, Instagram, Facebook, Likee - Short Video Community, and zenly - your world.

TikTok experienced a significant rise in weekly revenue, starting at around $1.4M at the end of June and peaking at approximately $3M by the end of September. Weekly downloads were consistently high, beginning at 1.7M and climbing to over 1.9M by the end of the quarter. Active users remained steady, hovering around the 175M mark throughout the quarter.

Instagram saw a modest fluctuation in weekly revenue, with figures starting at roughly $19K and ending at about $13K. Weekly downloads showed a gradual increase, from 1.46M at the end of June to approximately 1.53M by the end of September. Weekly active users remained relatively stable, averaging around 215M.

Facebook maintained a steady revenue stream, fluctuating between $300K and $370K throughout the quarter. Downloads were consistent, starting at 1.04M and slightly increasing to 1.08M by the end of September. Active user numbers were stable, averaging around 305M.

Likee - Short Video Community experienced a decline in weekly revenue, starting at $104K and decreasing to around $77K by the end of September. Weekly downloads remained stable, hovering around the 400K mark. Active users showed a downward trend, starting at approximately 7.3M and declining to around 6.2M by the end of the quarter.

zenly - your world did not generate revenue but saw a significant increase in weekly downloads, from roughly 495K to 545K by the end of September. Active users also saw an upward trend, starting at 5.4M and peaking at approximately 6.8M during the quarter.

These insights, sourced from Sensor Tower, highlight the varying performance of the top social apps in Europe for Q3 2021. For more detailed insights, visit Sensor Tower.